WORK > SURE DIAGNOSTICS HEALTH CARE BRAND
In House Content Team
Health care brand looking to create visual design assets to empower their new brand promotions campaign. The design elements covered Billboards, social media, print and digital publications.
List of deliverables for the project
- Flier design
- Signage Design
- Palmflet, Leaflet
Design Art Direction
The project was focused on brand communication and promotion, being that the brand Sure Diagnostics where looking to create new health care service package and also looking to branch out and reach new customer segment. The Design direction was focused on solving 2 major challenges Attention and Education. having good visual appeal as well as inform the Reader about Sure Diagnostics where the prime goal.
The visual direction included a change of publication color palette refresh, new fonts, and appropriate photography.
Poppin font was chosen through out the design, for headers and body font. Poppins was a good choice because it had a wide range of weights and sizes.
Photography around the project was focused on communicating the brand as authorities and family friendly. Readers are meant to feel safe and welcomed into what the brand is all about as well as be informed of health matters that concern them and how to better help them selves through the tips, services and products offered by the brand.