Brand and Identity,
Apparel Design

Creative Direction

Tope Adebayo


Arthur Jarvis


Tope Adebayo

Arthur Jarvis University

An UnCommissioned spec project.

I see the Arthur Jarvis as a university that will be the leading private school in the South South, located in the beautiful state of cross river. A place of security and safety. Akpabuyo being close to Calabar can lead to the growing of the city back to its glory and personality around the country. Calabar has and will always be a city to that will attract people, and now has a school to actually give people the opportunity to do so.


List of deliverables for the project 

  • Logo design
  • Brand Apparels and Billboards 
Private University in Nigeria

The Logo Design Rationale

The shield: To signify, safety and strength. And a sense of solidity. From the previous logo I noticed the use of the graduation cap and the wings. So with that in mind I created a logo that has the school name, as well as the Cap, the Wings, the Ribbon and finally the Acronym. Following the colours of the school’s brand I saw blue, gold, black and white. and for a simple color scheme i stuck to 3 unique colors. Blue: is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Gold : The color gold is cousin to the color yellow and the color brown, and is also associated with illumination, love, compassion, courage, passion, magic, and wisdom. White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness.


University logo design
Arthur Jarvis Logo Design

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