WORK > AFROCROPS PROJECT

Brand and Identity,

Creative Direction

Tope Adebayo

Brand Naming

Project Lead

Design

Tope Adebayo

Afrocrops

Afrocrops aims to valorise local food crops for more nutritious food availability towards food and nutrition security in Nigeria.

Scope

List of deliverables for the project 

  • Logo design
  • Brand Color selection
  • Brand collaterals (Packaging design, Complimentary card, social media graphics )
  • Website

The Logo Design Rationale

The logo design is made up of an icon and Word design. The icon design is a map of Africa, from the name Afro to give the brand a global and unique look.

Its map of Africa composed with circles which denotes different farm spots, crop segments. The Green color is chosen to depict the brands focus on agriculture and farming.

Afrocrops Nigeria Design by Tope adebayo
Afrocrops Nigeria Design by Tope adebayo
Afrocrops Nigeria Design by Tope adebayo
Afrocrops Nigeria Design by Tope adebayo
Afrocrops Nigeria

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