WORK > AFROCROPS PROJECT
Brand and Identity,
Afrocrops aims to valorise local food crops for more nutritious food availability towards food and nutrition security in Nigeria.
List of deliverables for the project
- Logo design
- Brand Color selection
- Brand collaterals (Packaging design, Complimentary card, social media graphics )
The Logo Design Rationale
The logo design is made up of an icon and Word design. The icon design is a map of Africa, from the name Afro to give the brand a global and unique look.
Its map of Africa composed with circles which denotes different farm spots, crop segments. The Green color is chosen to depict the brands focus on agriculture and farming.