WORK > AFROCROPS PROJECT
Brand and Identity,
Creative Direction
Tope Adebayo
Brand Naming
Project Lead
Design
Tope Adebayo
Afrocrops
Afrocrops aims to valorise local food crops for more nutritious food availability towards food and nutrition security in Nigeria.
Scope
List of deliverables for the project
- Logo design
- Brand Color selection
- Brand collaterals (Packaging design, Complimentary card, social media graphics )
- Website
The Logo Design Rationale
The logo design is made up of an icon and Word design. The icon design is a map of Africa, from the name Afro to give the brand a global and unique look.
Its map of Africa composed with circles which denotes different farm spots, crop segments. The Green color is chosen to depict the brands focus on agriculture and farming.
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